Out of the various demonstrations that we have created in the Internet of Customers series, the Kiosk demonstration contained the most moving parts. This post outlines and explains each one of the parts.
Within the video a series of roles interact with the Kiosk, namely a Visitor, Store Associate and Store Manager.
The following provides a quick, general flow of the Kiosk interactions shown in the video
- Proximity to an iBeacon alerts a visitor to the existence of the Kiosk via an iOS app
- Seamless login to Kiosk for that visitor is available via an iOS app, presenting a QR Code to the Kiosk or registration via the Kiosk interface with email
- Kiosk responds to events based on RFID interactions with Table (like Burberry’s Store of the Future) and engages Visitor with rich product details, allowing Favorites to be selected and items placed into a “Basket” for purchase
- Store Associate sees Visitor Profile and relevant offers based on Visitor and Kiosk interaction
- Analytics collected for analysis of all interactions
Visitor Interacting with Kiosk Experience
Store Associate Experience
Reviewing the Technical Solution
Ok – let’s dive into the technology…
At a high level, communication occurs between the various devices via Web Sockets, orchestrated by a Node.js application running on Heroku. The Node.js application uses the nForce library to wrapper REST calls to Salesforce1.
- Proximity Beacon
- Table capable of reading RFID tags (Arduino Uno paired with an RFID Reader and Wifi Shield)
- RFID Tags
- Phone capable of using Bluetooth LE for Visitor role (iPhone 5s used in video)
The Arduino and RFID reader card were placed into a plexiglass cube with a light to create a welcoming effect. By using white paper and flipping the Arduino to face away from the visitor, the tech was somewhat hidden.
Objects placed on the table (e.g. Wine / Coffee)
- RFID tagged and tag codes stored as custom field in Product object in Salesforce
Software – Native Application & Web Applications
- Native brand app on mobile (custom iOS7 app that uses libraries for Beacon proximity)
- Store Associate web application that uses Response Design
- Kiosk web app shown as full screen
- Force.com Custom Objects in Kiosk application
- Lead & Product (OOTB objects)
- Cloudinary add-on for Digital Asset Management
- Native reporting capabilities on top of the custom objects
From an actual code standpoint with the system, the general approach from our prior post using RFID was largely reused as the core. It was then adjusted to work with the custom objects specific to the Kiosk application.