Guest Post – Social Collaboration Use Cases

I recently had the pleasure of guest blogging on Oracle’s WebCenter Blog to discuss Social Collaboration. Using examples like Nike Plus, Innocentive and 99 Designs to illustrate how social collaboration supports on-demand groups of domain experts, provides efficient ad-hoc decision support cockpits, retains top talent and perhaps most interestingly – drives brand affinity in and around organizations. Read Social Collaboration Use Cases.

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