After months of effort, you have finally convinced your organization of the value of social networking at the enterprise level.
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How much impact is made when an organization engages an E2.0 evangelist?  Just as martial art's practitioners can kick and punch without a sensei, organizations can carry on with their collaborative and knowledge management activities, without their E2.0 advocate.  The basic functions of E2.0 can continue to move along, but the most powerful "ah ha!" moments come about less frequently or in the worst case - not at all.  Why is this the case?
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For each project, regardless of size, it is critical to understand the required ownership, business purpose, prerequisite education / resources needed to execute and success criteria around it.
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Good news - the Retire Phase is actually more fun than the Manage Phase.
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Let's be honest - content governance is far from an exciting topic.
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