How much impact is made when an organization engages an E2.0 evangelist?  Just as martial art's practitioners can kick and punch without a sensei, organizations can carry on with their collaborative and knowledge management activities, without their E2.0 advocate.  The basic functions of E2.0 can continue to move along, but the most powerful "ah ha!" moments come about less frequently or in the worst case - not at all.  Why is this the case?
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Relevancy is value.
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Looking at web technology it is easy to feel that great business value and user productivity can be gained from creating deep, complex integrations presented through elegant user interfaces.
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* Originally published on BEA System's Arch2Arch Community December 2007 and Portalsmag.com Organizations are beginning to recognize the value of deploying consumer Web tools to obtain basic benefits like internal knowledge sharing.
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Launching a corporate intranet or new initiative within an existing intranet requires investment in the form of labor and capital.
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