John Brunswick

Sensei of E2.0 – Quantifiable Benefits of Evangelism

November 6, 2010 | AIIM Enterprise 2.0 Experts, Enterprise 2.0, ROI

How much impact is made when an organization engages an E2.0 evangelist? Just as martial art's practitioners can kick and punch without a sensei, organizations can carry on with their collaborative and knowledge management activities, without their E2.0 advocate. The basic functions of E2.0 can continue to move along, but the most powerful "ah...

For an Effective Intranet: Throw Out the Corporate Home Page

May 26, 2010 | AIIM Enterprise 2.0 Experts, Enterprise 2.0, Enterprise Portal, Intranet, Personalization, Relevancy, ROI

Relevancy is value. In a world where projects are justified through ROI analysis it is odd that most of today’s corporate intranet “Home Pages” consistently supply users with an exceptionally high noise to signal ratio. Instead of acting as enablers, they pour an overwhelming maze of information onto users – with questionable relevancy. Does it really make sense to use a...

Business Value – Minimal Investment, Maximum Impact

October 5, 2009 | 1 | Enterprise Portal, InfotechAligned, Productivity, ROI, Web 2.0

Looking at web technology it is easy to feel that great business value and user productivity can be gained from creating deep, complex integrations presented through elegant user interfaces. This could be the truth, but it is often far from it. As I have written many times on Infotechaligned – the only thing that matters is the ultimate business value that an application is delivering....