John Brunswick

You Don’t Want Facebook for the Enterprise

June 14, 2010 | AIIM Enterprise 2.0 Experts, Enterprise 2.0, Enterprise Portal, Intranet, Personalization, Productivity, Relevancy

acebook has no place in the enterprise. As enterprise social technologies first arrived in the workplace they needed a way to express what they did. At that time the most direct analogy was to exclaim that the tools were “Facebook for the Enterprise”. A more appropriate analogy is needed. For our organizations to succeed we want a “LinkedIn for the Enterprise”. A quick...

Project Mission Statements – Justifiable, Objective Focus

November 11, 2009 | InfotechAligned, Productivity

It is not uncommon for project mission statements and organizational mission statements contain lofty, heartfelt missions that sound terrific – but fail to translate into meaningful guidance for a project or company. If you ever had a chance to use the Dilbert mission statement generator before it was decommissioned, you may have created mission statements like the following, which...

Business Value – Minimal Investment, Maximum Impact

October 5, 2009 | 1 | Enterprise Portal, InfotechAligned, Productivity, ROI, Web 2.0

Looking at web technology it is easy to feel that great business value and user productivity can be gained from creating deep, complex integrations presented through elegant user interfaces. This could be the truth, but it is often far from it. As I have written many times on Infotechaligned – the only thing that matters is the ultimate business value that an application is delivering....

Personal Operational Portfolio Management

May 28, 2009 | InfotechAligned, Productivity

The process of task completion can be a complex, confusing art. This article takes a no-nonsense look at how we can maximize our effectiveness at setting and reaching our goals through “Personal Operational Portfolio Management”. Anyone who regularly visits bookstores knows that there is a massive ocean of material about achievement. Row after row of these books profess the ideal...