It is not uncommon for project mission statements and organizational mission statements contain lofty, heartfelt missions that sound terrific - but fail to translate into meaningful guidance for a project or company.  If you ever had a chance to use the Dilbert mission statement generator before it was decommissioned, you may have created mission statements like the following, which highlight how NOT to create a mission statement - "We have committed to synergistically fashion high-quality products so that we may collaboratively provide access to inexpensive leadership skills in order to solve business problems" "Our challenge is to assertively administrate timely resources and authoritatively integrate enterprise-wide products while promoting personal employee growth." "It is our job to continually foster world-class infrastructures as well as to quickly create principle-centered sources to meet our customer's needs" The above mission statements are ultimately empty and provide no guidance or control over the execution of tasks that will take place to fulfil them.
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Looking at web technology it is easy to feel that great business value and user productivity can be gained from creating deep, complex integrations presented through elegant user interfaces.
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The process of task completion can be a complex, confusing art.
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