John Brunswick

Search Usability Part II – Why Search and Tasty are Similar

January 20, 2011 | AIIM Enterprise 2.0 Experts, Intranet, Search, Usability

Much like "tasty", search is a term that broadly describes the act or capability to locate information. Much like tasty, it can be fulfilled through a variety of means. Some people enjoy steak, others Thai food or Italian. Tens of times per day we sit in front of a web browser concentrating on what to enter into a text box in an effort to locate content that providing solutions to problems or...

Overlapping Social Networks in your Enterprise? Strategies to Understand and Govern

January 13, 2011 | AIIM Enterprise 2.0 Experts, Governance

After months of effort, you have finally convinced your organization of the value of social networking at the enterprise level. Executives and management are bought in, a deployment is almost in production and your team is excited to watch users discover new connections and information that will expose tacit knowledge that was once hidden. Then the unthinkable happens... Walking down the...

5 Surprisingly Good Benefits of Corporate Blogs

January 9, 2011 | AIIM Enterprise 2.0 Experts, Enterprise 2.0

When someone first thinks of corporate blogs an image of large organizations pushing their good and services springs to mind. Counter to this initial perception, this has not been the case. The web and blogging / social media specifically, shift the balance of power - supporting enthusiasts from within and outside of corporations. Beyond this shift, the quality and depth of information...

OldSpice your Innovation – Dangers of Status Quo E2.0

December 30, 2010 | AIIM Enterprise 2.0 Experts, Enterprise 2.0, Innovation

"What are people in our industry doing with the technology?" is one of the most frequently asked questions received during customer visits while showcasing E2.0 technologies. At first glance this question seems straightforward, but under further investigation sheds light on a serious vulnerability that organizations may be unaware they are facing. Enterprise 2.0 technologies offer potential...