Delivering relevant, personalized content within an online experience is a sure-fire way to raise engagement levels of your users and conversion rates. In a July 2012 report from Econsultancy only 37% of respondents were currently delivering personalized content in real time.
Given that personalized experiences are now recognized as a key capability to increase engagement – what is the full life cycle of a strategy around delivering a tailored experience?
The following infographic (technically more of a “Guidegraphic”) outlines major segments of an overall strategy and series of considerations for the delivery of personalized user experiences. It is by no means complete, but hopefully an engaging, visual way to spark conversation and guide organizations on their journey to more meaningful online experiences.
Download Content Personalization Strategy PDF